
Niche Luxury Rises Across Asia as Consumer Behavior Shifts
Fashion Article
Niche Luxury Trends Sweep Asia Amid Changing Consumer Preferences The rise of niche luxury in Asia is redefining how brands engage consumers. As shoppers increasingly seek authenticity and cultural resonance, traditional prestige gives way to artisanal stories and emotionally rich products. This shift signals a fundamental transformation in fashion values across East and Southeast Asia,