Adam Levine and Behati Prinsloo’s Calirosa Tequila Acquired by Amass Brands Group
The Calirosa Tequila Acquired marks a significant development in the premium spirits industry. Adam Levine and Behati Prinsloo built Calirosa Tequila as a lifestyle-driven brand, and Amass Brands Group now takes control to accelerate its growth and market reach.
This Calirosa Tequila acquisition reflects the growing demand for celebrity-backed spirits with strong brand identities. Calirosa quickly gained attention for its pink hue and refined taste, which helped it stand out in the competitive tequila category.
Amass Brands Drives Strategic Expansion
Amass Brands Group continues to expand its premium portfolio through carefully selected acquisitions. The Calirosa Tequila acquisition supports Amass’ strategy to scale brands that combine craftsmanship with modern consumer appeal.
Amass brings extensive operational experience and established distribution channels to Calirosa. As a result, the brand can expand faster while maintaining its creative direction. The Calirosa Tequila acquisition allows both companies to leverage complementary strengths.
Adam Levine and Behati Prinsloo Shape the Brand Vision
Adam Levine and Behati Prinsloo played a central role in shaping Calirosa’s identity. They focused on creating a tequila that balances accessibility with premium quality. Their involvement strengthened brand recognition and consumer trust.
Calirosa sources 100% blue agave from Jalisco, Mexico. The brand ages its tequila in California red wine barrels, which creates the signature blush color and smooth finish. This distinctive process helped Calirosa gain traction before the Calirosa Tequila acquisition took place.
Wider Distribution and Market Growth
The Calirosa Tequila acquisition – Tequila Acquired positions the brand for broader distribution across the United States. Amass Brands plans to increase availability while supporting future international expansion.
Premium tequila continues to attract consumers who seek quality, authenticity, and unique stories. The Calirosa Tequila acquisition strengthens Calirosa’s ability to compete with established tequila brands while preserving its innovative edge.
Industry Impact and Market Trends
The Calirosa Tequila acquisition highlights a wider industry trend toward consolidation. Major brand operators increasingly acquire niche labels to capture shifting consumer preferences.
This move also demonstrates how celebrity-founded brands can evolve into scalable businesses. The Calirosa Tequila acquisition shows that strong branding and operational support can drive long-term success.
What Comes Next for Calirosa
The Calirosa Tequila acquisition opens a new growth phase for the brand. With Amass Brands Group leading operations, Calirosa can focus on product innovation, market expansion, and brand development.
Rather than signaling an exit, the acquisition represents a strategic partnership. The Calirosa Tequila acquisition sets the foundation for sustained growth in the premium tequila market.